One of the major concerns of many bloggers is how to monetize their blog. What are the steps to take and how do you value your content?
Sue has got all the answers!
You can create a plan to make money with your blog, even if you have never sold anything before.
The first step?
Listen To Your Readers
Your goal is for your readers to see you as a trusted friend and a valuable resource. Before you sell anything, you need to build a relationship first.
And the key to building that relationship? Focus on your reader’s needs.
When you can put yourself in their shoes, you’ll be able to understand exactly what they want and how to deliver it to them.
Find Online Conversations
In order to really understand your readers’ problems, you need the hard data that they will actually provide to you themselves.
You need to listen to the conversations they have online.
The easiest way to learn about your audience’s thoughts and feelings is through:
- Blog posts
- Blog comments on other blogs
- Forum postings
- Social media sites
- Amazon book reviews
Even better, you can ask for the specific data you need by directly asking your readers to take a few minutes to give you feedback.
Online surveys are easy to conduct these days, and there are free tools, like Survey Monkey which walk you through it step-by-step.
Understand Their Problems
So the key is to listen closely to understand their problems and desires. Selling isn’t about forcing a product down anybody’s throat.
In fact, you’ll be far more successful in the long run and make more sales if you take a completely different approach.
When you empathize with your audience, you can create a marketing message that resonates with them and shows that you’re a responsive blogger that listens and cares.
You can then offer the products and services that your readers are already actively seeking, rather than trying to convince them to buy products they never wanted in the first place.
Start by listening closely. See what your readers are thinking, feeling and saying while you cruise around the web this week.
Remember, it’s never too late to turn your blog into a business.