Every blogger knows that social media cannot be avoided especially if you want to be successful as a blogger. There are however a few myths about social media that you need to take note of. We shared four of such myths in this post.
Social media is cheap or free.
Now this is quite tricky because it is true that so many social media sites are free. The same applies to a number of social media management tools but you must know that although they don’t cost money, they cost time (time is money). One way or the other, you’d have to pay for it. Think about the money you spend buying data in the first place.
You can make a big splash really quickly.
No you can’t. There are a few people who seem to ‘make it big’ quickly but it does not work that way for everyone. Don’t expect your blog or social media page to become a sensation from one minute to the next. It takes a lot of time and dedication to keeping your content fresh which is one of the things that attracts growth.
You can’t build quality relationships online.
This is not true. Many people have built quality relationships online. The Sparkle Writers Hub is a testament of this. Through our writing blog, we have successfully built relationships with writers, authors, book publishers amongst others. As long as you are ready to groom the relationship offline, then it is worth it. Business relationships can be built on social media; let no one tell you otherwise.
It gives away content and ideas you should be charging for.
Simply put: The more you give, the more you receive on social media. You need to let go of the idea that all the content you produce is proprietary. Engage with your audience, and encourage them to share what you’ve created.